Guidelines for Rules and Regulations of Online Broadcasting
World is one in the age of free flow of information. But However, I think it is necessary to ensure the highest use of the technology while protecting a country’s own culture, heritage and sovereignty in the formulation of online media Broadcast policy. In the proper implementation of the IPTV technology or to keep space with the devolving world- the infrastructure National network development, IPTV licensing problem solving, content guidelines, build market space all combine to providing this IPTV industry is a New challenges for regulators.
Notable steps in formulating online Broadcasting policies:
- 01. Regulatory confirmation.
- 02. License Guidelines.
- 03. Broadcasting & Distribution policy
- 04. Content control & monitoring cell structure.
- 05. marketing strategies.
- 06. Network infrastructural development & National OTT Platform.
Overview
Broadcasting and telecommunications have teamed up to advance technology, But is IPTV a television broadcasting or a telecommunication media ? To answer this question you need to read my book “Virtual World”.
Yet in a word, what is IP TV?
- IP TV: IP TV is A system capable of transmitting media and data via Internet Protocol from source.
- IP TV Broadcaster: IP TV Broadcaster produce media and webcast or stream media from a single source.
- IP TV Operators: A number of TV channels (cable TV, terrestrial TV, satellite and IP TV), streaming (re-broadcast), VOD, pay-per-view and other services distributing IP networks.
Notable steps in formulating online Broadcasting policies।। Regulatory confirmation.
Regulatory Confirmation: Regulators have no wrong or no right on approach, which is important for such this services Concerning the manner in which those concerned will be regulated & their rights will be protected. Regulatory due to (regulatory confirmation) and disputes over jurisdiction between government agencies trying to overcome complex barriers caused by barriers and licensing requirements. Because this the longer the delay in giving the installation its own look, the greater the market in Ananya country or others culture will occupy and our country will be deprived of huge revenue.
There are various reasons why these new IP TV services for regulators are becoming anxious. Possible thinking is due to the fact that-
- Broadcast media and cable operators under the “Ministry of Information”.
- Internet and Internet service providers under the ” Telecommunications Ministry”.
- ICT Ministry is required for this industry Research and Development
How is the regulator determined ?
- Combined control authority: Establishment of “joint regulators” by uniting the regulators of the judiciary in about 30 countries of the world Has done. Such as Australia, Finland, Iraq, Italy, Japan, Kenya, Mali, Malaysia, South Africa, Singapore, Uganda, the United States and the United Kingdom. Government agencies will be able to carry out their duties within their jurisdiction, but only one Planned assignments are required.
- Individual regulator or a new authority: At present, IP TV has separate regulatory authorities in 148 countries of the world. An integrated regulator can identify and solve problems in creating a conducive environment for IP TV broadcasting, distribution, and market development.
How can the division of workflow be done in a coordinated manner?
- Regulator: Ministry of Information- Licensing, broadcasting instructions and content control.
- Regulator: Telecommunications Ministry- OTT Platform, Distribution Management, Monitoring Cell / Firewall.
- Regulator: Department of Information and Communication- Technology (ICT Ministry). Providing research, development, training and incentives.
Notable steps in formulating online Broadcasting policies।। License Guidelines.
How can an online media license look like?
The nature, service, distribution and marketing of IPTV in the light of international analysts’ reviews Considering the process of licensing in the context of less develop country Online Media broadcasting Policy We can categorize as below:
- IP TV Broadcaster: Content Production & IP Based Broadcasting. (Live streaming from source , Video-On-Demand or VOD, Pay-Per-View)
- IP TV Distributor. Domestic and Foreign IP Television, Satellite Television, Terrestrial Television, Cable Television, Radio, Web Portal, Top IPTV Services Reach the consumer or transport the packet. e.g.
- Internet Service Providers (ISPs and Mobile Operators),
- Digital cable TV operator.
- Multiple web based media service providers portals or apps. (Netflix, Heechee, Jagobd, Bangabd and others).
- Internet Radio License. (Only sound online broadcasters)
- e-Publisher (Fixed Media) Entrepreneurs interested in e-publishing, news and entertainment portals, art galleries, e-books and others)
- Social Activist . In addition, social media, since it is IP-based data transmission & offering LIVE broadcast its carries the character of IP TV, most important Preventing the spread of rumors and subcultures, social media Conducting commercial activities also today.
Who will be included in this category ?
To generate revenue from social media every one should enlisted with this category : such as television channels, production houses(Jazz Multimedia, Eagle Production, sound tech etc), Investors, e-advertisers and e-advertising agencies.
Notable steps in formulating online Broadcasting policies।। Distribution policy
Who could be the IP TV distributor?
Who will deliver the IPTV service to the consumer / transport the packet:
- Internet Service Providers (ISPs and Mobile Operators),
- Digital cable TV operator.
- Web-based multimedia service portals & apps.
Providing Distributor Capabilities:
- Television channel distribution. (IP TV, Satellite TV, Terrestrial TV)
- Radio station distribution.
- Showing pay-per-view live events (football, cricket).
- Video on demand VOD (movies, dramas and more).
- Personal Video Recorder (PVR).
- Automatic serial recording (e.g. TV serial, news).
- Parental control: Individual channel or show blocking.
- 4K television distribution.
Notable steps in formulating online Broadcasting policies।। Content control
Requirements should be for a license to broadcast a channel on IP?
- National content production and broadcasting: In the developed world, licensees have a national theme in building their programs Content) has been included. Malaysia – 70%, France – Prime – Time programming 40% French and 60% European, and Brazil – Includes quota for 80% national content.
- Background less developed country: channels have 40% national content creation and broadcasting as a condition for broadcasting in IP There needs to be restraint, because the media has a responsibility to the country. Of the nation Create national content in IP and promote global history, heritage, culture and diversity. Broadcast needs to be forced. Permission to broadcast the remaining 40% entertainment and 20% news coverage. If done, this new broadcasting medium can take shape in the established industry.
- Specialized channels: Internationally specialized channels each create and broadcast programs on a specific topic, Canada promotes linguistic policy, as does the United Kingdom a country in the international community Preaches. Japan: Warning of Natural Disasters, Pakistan: Religious Propaganda.
- In the context of less developed country – education, medicine, travel, sports, agriculture, trade and other issues By forming specialized channels based on the country can take part in the development and specialized channels can play a helpful role in the implementation of country.
- Incentive Conditions: Inclusion of 40% national welfare content Production and incentive in the channel Can go Only then can this new broadcasting medium take shape in the established industry.
Notable steps in formulating online Broadcasting policies।। monitoring cell structure.
Workflow of content control board ?
- Program quality control.
- Inspire the creation of national content.
- Domestic and international market develop
- Assist in the export of the program.
- Creating a sense of patriotism in programs and news broadcasts.
- Research and development.
- Provide training and incentives.
How can a monitoring board work?
Monitoring cell will act as online media firewall. Do not allow subcultures to enter the country, Do not allow those content that harm the culture again. Work flow:
- Project infrastructure approval prior to licensing of the channel.
- Receive daily broadcast schedule 24 hours before broadcast.
- Multi-channel monitoring.
- 40% Broadcast Confirmation of National Content.
- Ensuring patriotism in programs and news broadcasts.
- The media forms the internal justice system.
- To refrain from spreading lies, rumors, public harassment, treasonous broadcasts.
- Prevention of internal corruption in media, monitoring of employee welfare, pay structure.
- Receiving, investigating and prosecuting allegations against media / organization or employee.
- Advertising market monitoring and syndication prevention.
Notable steps in formulating online Broadcasting policies।। marketing strategies.
Identify Marketing space of IP TV Broadcaster
- In IP box (Set top box) Feed Distribution and Profit Share.
- Feed Distribution and Profit Share through ISP.
- Feed distribution and profit sharing through mobile operators.
- Web Page & Apps (Netflix, Amazon, Jago BD, etc.)
- Feed distribution and profit share on digital cable.
- Provide feeds through social media and earn money online.
- Feed Distribution and Profit Share on D2H.
- Free movement in domestic and international advertising market.
Notable steps in formulating online Broadcasting policies।। Network infrastructural development & National OTT Platform.
Why need for infrastructural development?
For proper implementation of IPTV technology and management of Smooth Streaming Infrastructural development is required as below-
- Development of local internet infrastructure.
- Establishment of a National OTT Platform.
- By Setting up a National OTT Platform the notable benefits are-
- It will be possible to manage smooth streaming and can provide low cost online education services,
- Medical, education, justice system, agriculture, e-market and Smooth Video conference is possible.
- It is possible to reduce internet imports.
- All in all, the development of local internet infrastructure across the country will lead the country to the desired goal of ‘Virtual World ‘.
- By Setting up a National OTT Platform the notable benefits are-
finally- By changing the traditional view and drawing a rainbow of possibilities with the online addiction of the current generation, I want to say in the words of poet Nazrul Islam “I will stay in a closed house, I will see the world now ………….. I will see the world in the palm of my hand.” (What a wonderful philosophy, 100 years ago the poet wrote and today we are watching the world on cell phones!)
IPTV will be the pioneer media in the world
Engr, Emrul Kaysar
